She’s “Anything But Ordinary” SHE’S Avril lAvigne!

 

VERVEGIRL SAT DOWN WITH AVRIL LAVIGNE AND TALkED TO HER ABOUT HER ABBEY DAWN CLOTHING LINE, WHICH LAUNCHED IN BOATHOUSE STORES ACROSS CANADA.  WHERE DID THE NAME ABBEY DAWN COME FROM? WELL, IT’S AVRIL’S OLD NICkNAME! 
 
XANIA KHAN: Are you the sole designer for Abbey Dawn? 
 
AVRIL LAVIGNE: Yupper, I basically knew I wanted to design a clothing line. I wrote down all my favorite patterns and icons, then I worked with the creative team. We worked on fits, fabrics, buttons, hood sizes and the graphics. 
 
 
XK: Where do you get your inspiration from? 
 
AL: Everything that I like, especially from my personal style. I’m pretty much designing it for myself. We work on paper, with bodies and we change colours and graphics. Once we get it right, it then goes into the warehouse and they make it. I wear everything so if I have a problem with something it’s fixed. It’s a really cool process. 
 
 
XK: Are you are involved during the whole process, approving everything. 
 
AL: Yes, I’m involved on a daily basis. 
 
XK: Do you have a problem with juggling your careers? 
 
AL: No. Now that we have had this line for a year (US markets) it’s been running smoothly. I am at home in LA working on a record but I don’t feel overwhelmed. I do a lot of stuff in person. I go into the office, into the warehouse, and respond to a lot of e-mail. I have a lot going on because it’s more than just clothes, it is jewellery, belts, bags and sunglasses.
 
XK: Do you think there is a value and a level of education in retail based jobs that can help girls pursue a career in the fashion industry?
 
AL: Sure, you can learn about the business side and once you have that knowledge and creativity, a desire to design – the sky is the limit. 
 
XK: What kind of girls do you expect to wear your clothes? 
 
AL: Chicks who like to express themselves, little rocker chicks, girls of any age. I am twenty four and it is all I wear. The fit is very flattering and slimming so really any-one can wear it. 
 

BE SOCIAL

Follow Avril Lavigne on Twitter
 Like Avril Lavignes on Facebook