Olsen twins team up with Superga

 Mary-Kate and Ashley Olsen have become the new creative directors of Superga. 

The designer twins – who already have their own labels, The Row, Elizabeth + James and Olsenboye – have teamed up with the tennis shoe brand and will launch a collection of the trainers co-branded under The Row for spring/summer 2012. 

Steve Madden, whose company owns the North American license of the Italian shoe label, said: “We do a lot of business with Mary-Kate and Ashley. They’ve become friends.” 

Steve also revealed how the siblings approached him about teaming up rather than the other way round. 

Ashley added to WWD: “We were at a meeting with Steve, and we were wearing Supergas – two years later, it kind of fell into our lap. I really don’t think there’s anything like this brand. It’s a tennis-shoe brand with 100 years under its belt. Superga is really a luxurious brand. We are really hoping to bring it back to its roots.” 

Mary-Kate and Ashley already collaborate with Steve on the license for shoes for their Elizabeth + James line.