My First Kiss Contest Rules and Regulations

MY FIRST KISS CONTEST

Official Rules and Regulations (the “Contest Rules”)

  1. THE CONTEST PERIOD
    The Contest entry period commences at 9:00 am Eastern Time (“ET”) on February 16th, 2012 and concludes at 12:00 pm (ET) on March 21st, 2012 (the “Contest Period”).
  2. ELIGIBILITY
    Grand Prize (MNY Prize Pack; Section #4) – the Contest is open to all residents of Canada, excluding the Province of QC, who are between the ages of thirteen (13) and twenty-four (24).

    Advanced Screening Tickets (Section #4) for March 29th- the Contest is open to residents of the following select cities – Vancouver; Edmonton; Calgary; Winnipeg; Toronto; Montreal and Halifax and who are between the ages of thirteen (13) and twenty-four (24). Employees, directors and officers of Youth Culture Inc.; Maybelline New York and Alliance Films (the “Contest Sponsors”) are not eligible to enter the Contest. To be eligible, contest entrants must log on to www.vervegirl.com/Maybelline (the “Website”) and complete the online registration form in full. Please note: potential winners who have not reached the age of majority in their province of residence must receive permission in writing by their parent or legal guardian in order to qualify as a potential prize winner. Individuals must read, accept, comply and will be bound by the Official Rules and Regulations of this Contest.

  3. HOW TO ENTER
    NO PURCHASE NECESSARY.

    During the Contest Period, visit the Website and tell us about your first kiss. Complete the online entry form for a chance to win.

    Only one (1) entry per person per day during the Contest Period is permitted. Multiple entries will be discarded. Entries are subject to verification and will be declared invalid if they are reproduced, falsified, altered or tampered with in any way. For the Advanced Screening Tickets, Entrants must be from one of the select cities as listed above in section 2.

  4. WINNER SELECTION
    Advanced Screening Tickets – Potential Screening tickets winners will be randomly selected on or around March 21st to the screening locations in the selected cities on March 29th.. Winners will be contacted by a representative of Youth Culture Inc. within one (1) day of the draw by the email address provided to the website. Once the winners have confirmed acceptance of the prize, the prize will available to them electronically. Details for this will be sent at the time of consent. There will be ten (10) winners per city (five (5) winners in Montreal). Each screener ticket will be for two people and has an approximate retail value of twenty dollars ($20) CDN. Prizes will be offered in these select cities – Vancouver; Edmonton; Calgary; Winnipeg; Toronto; Montreal and Halifax.

    Transportation not provided to and from movie theatre location. All transportation to and from the rendezvous location are the sole responsibility of the Prize winner and his/her accompanying guest. The Prize winners and their guests must have the permission of their parent or legal guardian to participate. Prize winners found to be ineligible, decline to accept the screener tickets or who are unable to be contacted (including failing to return phone calls or emails) within two (2) business days of the draw will forfeit the tickets and another eligible entrant may be selected.

    Grand Prize Winners: There are three (3) Grand Prizes to be won. The Grand Prize consists of one (1) Maybelline New York Baby Lips prize pack (the “Grand Prize”) approximate retail value of one hundred dollars ($100) CDN. On or around March 21st, Potential Grand Prize winners will be contacted by a representative of Youth Culture Inc. within two (2) days of the draw date by the email address provided to the website. Potential Grand Prize winners found to be ineligible, decline to accept the Grand Prize or who are unable to be contacted (including failing to return phone calls or emails) within two (2) business days of the draw will forfeit the Grand Prize and another eligible entrant may be selected. Please note that the Grand Prize is not available to winners in the province of QC.

  5. PRIZE CONDITIONS
    All incidental costs and expenses not specifically referred to herein as part of the Prize description (the “Expenses”) are the sole responsibility of the Prize winners. Winners shall not seek reimbursement for the Expenses from the Contest Sponsors.
  6. CHANCES OF WINNING
    Chances of winning depend on the number of entrants during the Contest Period.
  7. DECLARATION AND RELEASE OF PRIZE WINNERS

    Before being awarded the Prize, the Prize winner must:
    a) Correctly answer, unaided, a time-limited skill-testing mathematical question; and
    b) Sign a standard form confirming that by entering the Contest;
    c) He or she read, understood and accepted these Contest Rules;
    d) that he or she releases the Contest Sponsors, the Affiliates, and all of their directors, officers, employees, agents as well as their respective advertising and promotional agencies (collectively, the “Contest Sponsors”) from any and all liability arising in connection with participation in the Contest and acceptance of the Prize, including, without limitation, any financial, legal or moral responsibility or loss or personal injury including death or damage to or loss of property suffered or incurred or arising from participating in the Contest or accepting the Prize, whether suffered by the Prize winner, or by his or her heirs, administrators, personal representatives or executors, and notwithstanding that such injuries or losses may have been caused solely or partly by any act, omission, negligence or gross negligence of any or all of the Contest Sponsors.

  8. PRIZE SUBSTITUTION
    Prizes are non-exchangeable, non-transferable, non-refundable, have no cash surrender value and must be accepted as awarded with no substitutions. The Contest Sponsors reserve the right, in their sole discretion, to substitute and/or modify a prize, or prize portion, with (a) prize(s) of equal value for any reason. Should a winner be unable to claim his/her prize or prize portion as awarded, his/her rights to that prize or prize portion will be forfeited.
  9. TERMINATION/MODIFICATION
    Subject to applicable law, the Contest Sponsors reserve the right to cancel, suspend, terminate, modify the Contest Rules or administration of the Contest, in whole or in part, without prior notice with no obligation or liability, including, if for any reason, the Contest is not capable of running as planned, whether due to technical failure, tampering, fraud, corruption of security or other causes beyond the control of the Contest Sponsors.
  10. OWNERSHIP OF ENTRIES
    All entries shall become the property of the Contest Sponsors and their advertising and promotional agencies. The Contest Sponsors assume no responsibility for lost, stolen, destroyed or otherwise indecipherable entries due to any failure or technical malfunction of the telephone network, on-line computer systems of equipment, servers, access providers, software, poor reception, technical problems, and failure of any email or submission or due to any other reason regardless of cause.
  11. PUBLICITY
    By entering the Contest, each entrant consents to the use of his or her name, city of residence, photograph, voice, likeness, image or any other aspect of his or her personality for any publicity and programming purposes, commercial or otherwise, in all media used by the Contest Sponsors, promoters and their advertising and promotional agencies, without any payment or compensation.
  12. CONSENT TO COLLECTION AND USE OF PERSONAL INFORMATION
    By entering the Contest and voluntarily providing personal information including, but not limited to, name, address, city, email address, home and office telephone numbers (the “Registrant Information”), each Contest entrant grants permission to the Contest Sponsors to collect and use of the Registrant Information for the exclusive purpose of administering the Contest and selecting winner(s). No correspondence will take place between the Contest Sponsors and the entrants except in connection with the Contest.
  13. TAMPERING
    If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause beyond the reasonable control of the Contest Sponsors that corrupts, impairs or affects the administration, security, fairness, integrity, or proper conduct of this Contest, the Contest Sponsors reserve the right, at their sole discretion, to cancel, terminate, modify, extend or suspend the Contest and/or prizes. The Contest Sponsors further reserve the right to disqualify, from this Contest and future contests of the Contest Sponsors, any individual who tampers with or in any way corrupts the entry process. The Contest Sponsors may prohibit an entrant from participating in the Contest or winning a prize if, in the Contest Sponsors’ sole discretion, the Contest Sponsors determine that said entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or any unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or the Contest Sponsors representatives. Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the contest may be in violation of criminal and civil laws and should such an attempt be made, the Contest Sponsors reserve the right to seek remedies and damages (including lawyers’ fees) from any such entrant or any other individual to the fullest extent permitted by law, including criminal prosecution.
  14. LIMITATION OF LIABILITY
    By entering the Contest, the entrant agrees that the Contest Sponsors shall have no liability and shall be held harmless by the entrant for any damage, loss or liability to person or property, due in whole or in part, directly or indirectly, by reason of entering the Contest, the acceptance, possession, use, enjoyment or misuse of any prize, or while preparing for, participating in any Contest-related or prize-related activity. The Contest Sponsors are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by any of the Contest Sponsors, users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of submissions that may cause damage to a user’s system or limit an potential entrant’s ability to participate in the Contest.
  15. WHERE CONTEST RULES AND REGULATIONS AVAILABLE
    These rules and regulations are available online at the Website and at the Vervegirl Studio , located at 651 Queen St. E., Toronto, ON.
  16. COMPLIANCE WITH CONTEST RULES
    All contestants agree to abide by the Contest Rules, which are subject to change at the sole discretion of the Contest Sponsors.
  17. COMPLIANCE WITH LAWS
    This Contest is void where prohibited by law and is subject to all federal, provincial, territorial and municipal laws and regulations of Canada and of each province, territory and municipality of Canada, respectively.