Join the Keep It Real Challenge!

School’s out for the summer, and for millions of women and girls all over North America, the “hot summer body” pressure is on. But instead of taking up the media-constructed “challenge” of fitting into a bikini, we’re empowering you to join the 3-day Keep It Real Challenge from JUNE 27-29  hosted by SPARK Movement,, and I Am That Girl .

Inspired by SPARK activist 14 year-old Julia Bluhm’s petition to Seventeen Magazine, the 3-day challenge will focus on this simple and reasonable request: we want magazines to pledge to print at least one unphotoshopped image of a model per issue. We’re challenging magazines to Keep It Real so that young women can focus on the important things this summer: fun with friends, being active and creating positive memories that last a lifetime!

DAY ONE: (June 27th) Twitter users will use hashtag #KeepItReal, directly asking magazines to pledge to change their practices around photoshopping bodies.

DAY TWO (June 28th) participants will create a blogging firestorm – personally reflecting on how unrealistic images of beauty have impacted them.

DAY THREE (June 29th), via Instagram, users will post their own photos of “real beauty” to be entered in the #KeepitRealChallenge – with selected photos to be featured on a billboard in New York City later this year.

Join the #KeepitReal Challenge: