We teamed up with So…? Fragrance to challenge fashionistas of the world to enter our #SoBloggerSearch. We’re happy to announce that Andréa Christine Jones, the beauty behind Simply Fashion TV was chosen as our winner!
We caught up with Andréa to learn about about her, Simply Fashion TV and her top fashion and beauty picks for summer.
VG: You originally hail from Atlanta, Georgia. Have you always loved fashion and beauty?
Growing up my family was very frugal. My mom was by herself and worked very hard to send my siblings and I to a private school in the U.S. We didn’t have a lot to spend on fashion and beauty, but that didn’t stop us! My mom taught my sister and I how to search the discount racks and shop the thrift stores to find the best deals. People always complimented us on how well we dressed. I loved seeing the shock on people’s faces when they found out that the dress they were complimenting was $5 from Walmart.
Photo credit: simplyfashiontv.com
VG: Any fashion trends you see popular in Atlanta that still need to make their way here?
I think people in Toronto and Ontario are a bit afraid of colour. I love bold colours, patterns and lots of it! I think that’s just a reflection of my Southern roots though. Honestly, I think Toronto is a bit more fashion forward than Atlanta.
VG: How would you describe your personal style? What are some key pieces in your wardrobe?
My personal style is girly-chic. It’s a bit preppy with lots of colour. I’m not afraid to wear my prescription glasses as my favourite accessory. My key pieces are my maxi dresses, black skinny jeans, chiffon tunic tops and fun scarves.
VG: How did you get your start on Youtube? What influenced you to start your own channel?
In some way or another, I’ve been blogging since I was 14 years old and I’ve been posting content to YouTube since 2009. So when I decided to create Simply Fashion TV near the end of 2011, it was a very natural decision for me.
VG: What are the must-have products in your beauty kit?
I’m a huge fan of full body skin care, so I have to have my moisturizers. I’m literally obsessed with body butters, oils and lotions. I’ll try them all!
VG: What fashion and/or beauty trend are you loving for summer?
I just picked up a printed pant that’s the modern version of Harem style pants. I’m in love. It’s so comfortable and looks very chic and effortless. My favorite beauty product at the moment is Argan Oil. I use it at least once a week on my whole body!
VG: What inspires your videos/posts? Do you find it hard to continue to come up with original, unique content?
I’m mostly inspired by what I do in my own life. I love fashion and beauty so if I see a maxi dress that I love, I blog about how to find maxi dresses that you love. I have the problem of too many ideas at once and not enough time in the day to finish them all! I have a running list in Google Drive that I’ve been adding to over the past few years. If I ever feel stuck I’ll choose from there.
VG: How would you describe your personal style?
Seek out Andréa’s latest finds at simplyfashiontv.com. Or follow her on Twitter and Instagram (@simplyfashiontv).
